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Jason Abate
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Fortunately, there are a number of things that retailers can do in order to decrease the likelihood and duration of outages, even with hard-to-predict holiday traffic patterns. The first step is infrastructure preparation. Follow these tips:
- Review your current website infrastructure to look for any single points of failure. These are the components that could have the biggest direct impact to site availability when met with large increases in traffic, and therefore should be the top priority to address.
- Meet with hosting providers and other vendors, including payment processors, DNS providers, etc., to discuss current setup and scaling options.
- Make arrangements in advance to increase capacity, either through traditional hosting or cloud-based solutions.
- Offload images, videos and other static content to content delivery networks, which can more efficiently deliver large files to consumers’ browsers. Design efficiency is often quick and easy to implement and can have a substantial impact on stability.
Despite the best efforts of retailers, the complexity of modern website infrastructure means that to some degree outages are inevitable. The pre-planning and process they put in place to handle outages will often have a huge impact on total downtime. To minimize the impact of outages, retailers should do the following:
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