Understanding the Mobile Wallet: 3 Things Retailers Must Know
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Jay Emmet
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Retailers possess a distinct advantage because they control their own networks and NFC offers. Providing incentives and rewards will help get consumers on board. For example, Starbucks launched a loyalty card program embedded in a mobile app that enables consumers to manage their accounts, find local stores and even make mobile purchases. Whether offering location-specific offers, comparison shopping applications or payment options, retailers can make the shopping experience much more convenient and effective with NFC.
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