Understanding the Mobile Wallet: 3 Things Retailers Must Know
Merchants and consumers will drive the adoption of mobile payments systems by adjusting to using these technologies as the primary mode for transactions. Recognize the potential to engage consumers at the point of sale and accelerate the purchasing process with new payment networks. You must carefully assess the best option based on factors including reliability, security and interoperability for driving market growth. In the end, brands will choose the option that reduces costs and delivers the most targeted consumer experience.