Tyler Haney, Founder and CEO, Outdoor Voices
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Can you tell us about a successful initiative for your company that was launched in the last year?
We launched a digital tool to shop OV Kits, which are complete uniforms for recreation. The online Kit Shop had a positive response from both long-time customers and first-time shoppers. We’ve always developed our product in the form of outfits, and it’s how we saw many of our customers already shopping. OV Kits are a reflection of that, with a bundled price to make the checkout process as seamless as possible. We want people to spend less time shopping and more time doing things.
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