Don't Close Your Stores Just Yet
Omnichannel is the future of retail, Toys"R"Us CEO tells Shop.org attendees

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Joe Keenan
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Ship to store is an example of Toys"R"Us operating with an omnichannel mind-set. The program allows in-store pick-up orders to be fulfilled with inventory from the brand's stores around the country. The company doesn't have to segregate inventory pools (e.g., store and online) by operating mini pick-and-pack centers in the backs of its stores.
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