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Neil Rosen
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Your viral acquisition programs should include social networks. Creating your own social media as a customer-centric community that lives within your own branding is essential to being able to be part of the conversations people are having about your product or service. This is where frequent buyers are converted to enthusiasts.
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Neil M. Rosen is President and CEO of Fairfield, Conn.-based CertainSource, a B-to-C funnel acquisition management and email retargeting solution provider.
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