How to Reap the Benefits of In-Store WiFi
Study finds that 60% of retailers are missing chances to build revenue, enhance customer loyalty due to lack of in-store Wi-Fi
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WiFi meets security goals as well. Newer platforms support industry security and compliance requirements with built-in wireless intrusion prevention. What was once viewed as a risk is now being used as a cost-effective tool for meeting compliance requirements.
So what are WiFi implementation best practices for reaching these marketing and security goals? First, work closely with store operations and marketing stakeholders to build budget and return on investment expectations for WiFi. This educates the organization about the extensive benefits of WiFi and increases the likelihood that multiple budgets can be leveraged.
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Greg Griffiths
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