How to Reap the Benefits of In-Store WiFi
Study finds that 60% of retailers are missing chances to build revenue, enhance customer loyalty due to lack of in-store Wi-Fi
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What's surprising is that according to the IHL Group study, which was co-sponsored by EarthLink and AirTight Networks, WiFi is directly linked to impressive customer loyalty and sales gains. One-third of retailers (28 percent) reported increased customer loyalty due to deploying in-store customer WiFi, with an associated 2 percent increase in sales. Furthermore, almost 50 percent of retailers across segments claimed increased customer loyalty due to deploying in-store employee WiFi, with an associated 3.4 percent increase in sales.
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Greg Griffiths
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