Tips for More Effective Merchandising

3. Develop web merchants. While your marketing team may want to automate all of your company's web merchandising, an algorithm can't listen to a customer, Oliver said, again citing the melon cradle kit that was developed as a direct result of customer interaction. In that same vein, online product reviews are a key tool enabling web merchants to listen to their customers. Web merchants should be passing along the insights gained from these reviews to their product suppliers.