Tips for More Effective Merchandising

By Joe Keenan

In a session yesterday at the NEMOA directXchange conference in Boston, Frank Oliver, product design and development manager at Gardener's Supply Co., an omnichannel retailer of gardening tools, presented his three rings for merchandising survival.

1. Innovate ... or else. Retailers need to develop products that provide meaningful benefits to their customers. There are several ways they can accomplish that, Oliver said, including the following:

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Companies:
Gardener's Supply Company

People:
Frank Oliver

Places:
Boston

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.