Tips for an Effective Mobile POS Implementation
Retailers need to understand what's driving the push for mobile point of sale (POS) to understand how to effectively implement a mobile POS system. At the root of this are three converging ideas:
- the consumerization of mobile smartphones and tablet hardware;
- the unique opportunity to truly reinvent the traditional and sometimes old-fashioned ways retailers interact with their customers; and
- the ever-increasing demands of a customer base that expects better, faster, value-added interactions with retailers.
It's clear that mobile POS is the present and future of retail. So how do retailers get started? Begin by considering the basics: setting goals and value propositions, hardware and operating system (OS) considerations, defining and calibrating metrics, and the timing of deployment.
Setting Goals and Value Propositions
Improving customer experience and increasing the basket size no matter the channel or POS method remains an ultimate goal of retailers. How these goals overlay your operation will vary, but there remains a front-end opportunity to identify some value propositions based on customer satisfaction, cost and profit. From our observations, the greatest potential for mobile POS value will come from these areas: better labor use, hardware savings, bigger basket size and reduced rates of abandonment. Softer benefits related to overall customer experience, associate empowerment and "coolness" factors may be a little harder to measure, but will also contribute to the benefit side of the equation. Decide on your goals and value propositions as the first step in implementing a mobile POS system.
Flexibility and Adaptability in Hardware and OS
Once goals and value propositions are set, you can begin on the OS decision. Don't handcuff yourself by insisting upon one OS or another or one hardware platform or another. In consumer mobile technology, the only thing we really know is that things are going to change — and rapidly.