3 Tips to Grow Online Holiday Sales
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Nikole Haiar
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3. Offer something valuable in social media campaigns. When you communicate with consumers on social media, it's a good idea to offer them something valuable rather than just a sales pitch. People expect advice and engagement from social media messages, so just tweeting a call to action is unlikely to capture consumers’ attention. Instead, offer information on the holiday-specific benefits of the product or promotion, positioning it as a solution to a problem during a hectic time of year. It's also important to make sure that your holiday social media campaigns don't undermine the brand you've worked hard to create. Ensure that social media campaigns have the same look and feel as all your other customer communications.
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Nikole Haiar
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