3 Tips to Grow Online Holiday Sales
2. Raise brand awareness with a holiday email marketing campaign. Rather than waiting for online shoppers to visit your e-commerce site, reach out to them with an email marketing campaign. Keep in mind that visuals are critical — eye-catching graphics and unique designs can help your email campaign stand out in a crowded field. Furthermore, because your competitors are also likely to fight for consumer attention via email, consider a less conventional call to action. For example, most retailers will be urging consumers to buy their product as a gift for a loved one. An email campaign encouraging recipients to treat themselves to a gift could touch a chord in a season that usually revolves around giving to others. Who says giving is always better than receiving?
- People:
- Happy Holiday