3 Tips to Grow Online Holiday Sales
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Nikole Haiar
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1. Maximize the effectiveness of holiday offers with perfect timing. Industry research shows that consumers respond best to certain types of promotions. Free express shipping offers, buy-more-save-more promotions and post-holiday sales are among the most popular with customers. Moreover, consumers respond to these offers in greatest numbers on Black Friday and Cyber Monday. So if you plan to use short-term holiday promotions to drive sales, consider a campaign strategy that has a proven track record, and target the days when the most consumers will be online to shop.
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Nikole Haiar
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