The Top 200 Catalogers 2004
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Consultant Alan Rimm-Kaufman answers eight key questions about the burgeoning sales medium of search-engine marketing (“Paid-search Marketing”). Contributing writer Gretchen Peck will tell you what you need to know about the new print production protocol Job Definition Format (“Is JDF the Future of Catalog Print Production”). And columnist Phil Minix expertly answers the question: “Do you really need a merchandise manager?”
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Reported Donna Loyle
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