Compelling Covers

A fashion merchant, a hunting catalog and a women’s athletic apparel catalog took the first, second and third spots in this year’s Top 200, a ranking of catalogs by recent housefile-growth rates. We congratulate the catalog officials at Kenneth Cole New York, Legendary Whitetails, Title Nine Sports and all of the other merchants who made the Catalog Success Top 200 for their outstanding ability to grow their customer lists even during the tough economic times of the past several months. What do all of these catalogers have in common? No doubt a razor sharp prospecting plan, an eye-popping merchandise mix and exceptional