The Strategy Behind Williams-Sonoma's Global Expansion

By Joe Keenan

We were looking for an integrated commerce platform to support an end-to-end customer and commerce relationship, Bogan said. NetSuite has helped Williams-Sonoma accomplish that.

Lessons Learned
Bogan looked back at some of the lessons Williams-Sonoma learned from its initial venture into international commerce. Here's a rundown of those lessons:

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Companies:
Pottery Barn Kids
West Elm
Williams-Sonoma

People:
Rob Bogan

Places:
Australia
Melbourne
San Francisco
San Jose, Calif.
Sydney
U.K.
U.S.

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.