Editor's Note: The Media and E-Commerce Connection

Other sites mentioned in the article as being firmly entrenched in the content/commerce space are Groupon and the Gilt Groupe. Groupon offers subscribers daily deals for restaurants and services, accompanying each offer with lengthy descriptions and reviews to cut into a local advertising market once dominated by city magazines such as Time Out. Gilt Groupe is a fashion "flash sale" shopping site that has built a following by having the sort of editorial content shoppers normally expect from fashion magazines.