Editor's Note: The Media and E-Commerce Connection

Print magazines are also finding ways to make a profit on the goods they feature — and to supplement online advertising, whose growth has slowed.

The Wall Street Journal article, for example, cited Entertainment Weekly, Lucky, GQ, Vogue, Seventeen and Cosmopolitan as consumer magazines that have launched applications for the iPhone or iPad that allow people to buy clothes, jewelry and other items featured in the magazines. Some of the publications share revenue from the items sold.