The Difference Between DBM and CRM
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"The difference between database marketing (DBM) and customer relationship marketing (CRM) is that one, DBM, is proactive and the other is reactive. It's a push/pull scenario. You use DBM to get customers, and CRM to react to customers. You need both DBM and CRM to do direct marketing right. One won't replace the other."
—Richard Tooker, vice president/solutions architect, KnowledgeBase Marketing