The Difference Between DBM and CRM
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"The difference between database marketing (DBM) and customer relationship marketing (CRM) is that one, DBM, is proactive and the other is reactive. It's a push/pull scenario. You use DBM to get customers, and CRM to react to customers. You need both DBM and CRM to do direct marketing right. One won't replace the other."
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- Companies:
- KBM Group
- People:
- Richard Tooker
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