Richard Tooker

Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on

"The difference between database marketing (DBM) and customer relationship marketing (CRM) is that one, DBM, is proactive and the other is reactive. It's a push/pull scenario. You use DBM to get customers, and CRM to react to customers. You need both DBM and CRM to do direct marketing right. One won't replace the other." —Richard Tooker, vice president/solutions architect, KnowledgeBase Marketing