The Copy and Product Relationship

It’s not evident at quick glance which copy goes with which product. To improve this, I recommend the following:

1. Use black type for keys (a,b,c, etc.) to tie products into copy blocks. Black is much easier to read than reverse type in color. I’d also suggest black or an easier-to-read color, such as dark blue, for lead-in lines on the copy block for the same reason.