Testing Helps Drive Online Revenues for JanSport

After analyzing the site traffic and their behavior, JanSport's navigation bar was updated to include "Best Sellers," "What's New," "Backpacks," "Bags," "Accessories," "Collections," and "Music & More." In addition, JanSport started testing different elements of its site to optimize performance. For example, the retailer tested showing product in its top slider above the fold vs. showing a branded content marketing message. The slider promoting product saw a 555 percent increase in engagement and a 1,290 percent increase in conversion vs. the branded message.