Testing Helps Drive Online Revenues for JanSport

We had to get site visitors to shift their mind-set from "I like" to "I want," said Victoria Reuter, vice president of e-commerce at JanSport, in a presentation this week at the Monetate Summit in Philadelphia. To help with that initiative, JanSport partnered with Monetate in April 2014. JanSport is working with Monetate to improve personalization, testing and targeting, and merchandising.