Tell an Authentic Story to Build Your Brand
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Alan Siege
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The more they identify with the person, the more they’re likely to hire you. The story takes the reader from being a passive observer to an active participant, which leads him to want to have the same experience. Thus, he’ll want to use your services.
Craft two different groups of stories: The first group represents clients or customers who you feel would be most attracted to your products or services. These stories will help you identify and better serve new customers. The second group comprises real-life success stories that you can use as part of your promotional materials — and on your website. Prospects will be able to read how you helped solve a problem of someone whose situation is similar to theirs.
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