Tell an Authentic Story to Build Your Brand
By
Alan Siege
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Too many business owners spend too much time talking about the amazing features of their products, services or companies. They drone on and on, saturating us with jargon that smells good but leaves us hungry for real food. So what happens? The prospect goes to sleep or, worse, just walks away. People don't want or need to hear about your bells and whistles; they want to hear a real train.
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