Tell an Authentic Story to Build Your Brand
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Alan Siege
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But for the process to work, you must write the “story.” Otherwise, you’ll continue to think of your prospects in vague or general terms. Your prospects are real people, not a demographic group.
2. Tell a story about how you helped solve a customer's problem. In this scenario, you’re an architect who designed a new office for a business consulting firm. Describe how the business operated before you entered the picture — e.g., clients met with the principal in her living room or at a Starbucks. With the office you created for her, she looks more professional; clients see her as more successful.
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