Target Taps Kroger Exec for Grocery Business
Target has poached Jeff Burt, the head of Kroger’s Fred Meyer division, to take over its grocery business. Target’s grocery business has been struggling amid price competition and Wal-Mart and Amazon.com's push into the category.
Target is hoping Burt’s experience at Fred Meyer will help jumpstart its grocery business. Burt spent 30 years at Kroger, most recently within the Fred Meyer brand that sell both groceries and general merchandise — just like Target. In this role, Burt was responsible for the executive management of stores, fuel stations, distribution centers, manufacturing plants and 38,000 employees. During his career at Kroger, he held a number of leadership positions, including leading the chain’s central division, overseeing various merchandise categories, overall merchandising and operations.
“After an extensive search to find a new leader to join our team, I’m confident that Jeff is the right person for the charge," said Mark Tritton, Target’s executive vice president and chief merchandising officer, in a statement. "His vast industry expertise will accelerate our plans to bring a unique food and beverage experience to Target guests.”