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Ji Kim
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An effective e-commerce strategy can't be accomplished by simply placing and serving up banner ads on a retail site. A recent comScore study reported that 84 percent of all online users never click on banner ads. Of those who do, only 4 percent are responsible for 67 percent of the clicks. Furthermore, techniques such as search engine optimization, pay-per-click campaigns and social media targeting can’t accomplish it alone either. An estimated 95 percent to 97 percent of shoppers don’t convert.
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