Survey Offers Clues for Converting Millennial Shoppers

"These survey results very clearly indicate that the mobile customer experience will greatly influence the success or failure of retail brands with millennials," said Manav Mital, CEO, Instart Logic, in a company press release. "Millennials insist on fast performance on every device and wireless connection they choose. It makes the difference between bounce and buy. There's still time for retailers to evaluate and install new web delivery technology and ensure the performance that gets the millennial customer."