Survey Offers Clues for Converting Millennial Shoppers

• 57 percent of millennials are more inclined to make a mobile purchase via a browser vs. 43 percent who favor an app;
• 55 percent of millennials (72 percent of millennial females) cite pictures and visuals as the element of the shopping experience they couldn't live without when shopping on a mobile device;
• nearly 20 percent of millennials said they would only wait two seconds for a mobile shopping site to load, and 68 percent would wait no longer than five seconds; and
• two-thirds of Millennials prefer to conduct mobile shopping at home, preferring the reliability of their Wi-Fi to on-the-go shopping and its unreliable Wi-Fi and competition for bandwidth.

A trend that emerged from the survey is that speed is imperative to millennials, particularly when shopping on mobile devices. In addition to fast-loading websites, millennials value compelling visual content.