Quarterly Catalog Success (Now All About ROI) Latest Trends Report on Crucial Management Issues (April 2008)

Welcome to our third quarterly Catalog Success Latest Trends Report. This survey, which we once again conducted in partnership with multichannel ad agency Ovation Marketing, focuses on crucial management-related issues in the catalog/multichannel business. As with our reports in October and January, this new survey contains a statistical analysis of a questionnaire we sent to the Catalog Success e-mail list in late February and early March.