Quarterly Catalog Success (Now All About ROI) Latest Trends Report on Crucial Management Issues (April 2008)
Welcome to our third quarterly Catalog Success Latest Trends Report. This survey, which we once again conducted in partnership with multichannel ad agency Ovation Marketing, focuses on crucial management-related issues in the catalog/multichannel business. As with our reports in October and January, this new survey contains a statistical analysis of a questionnaire we sent to the Catalog Success e-mail list in late February and early March.
The numbers printed in our April print ediitons were cumulative responses from the 71 B-to-C and 60 B-to-B catalog executives who responded. We break out separate B-to-C and B-to-B charts here on our Web site, as we didn’t have space for all of them in the print issue. You can access those reports under "Related Content," to the right.
Some percentages don't quite add up to 100 due to rounding. Special thanks again to Ovation Marketing’s Dave Larson and Lee Mullally for all their help with the report.