Cover Story: One Step at a Time
Successfully?integrating an?e-commerce site into its?retail-centric?organization?has Meijer flourishing
To help spread that message, Meijer invested time and money into improving store labeling and signage, store associate training, print and online messaging, and its return process, among other things, to inform and remind customers that if they can't find what they're looking for in the store, they can go online.
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