Study Shows Consumers’ Buying Habits Change As Deadlines Approach

The opposite occurs when consumers have more time to decide. In this case, consumers are willing to pay more for a product advertised as having more advanced features, the report concludes. With time, consumers became more confident that they can reach “higher goals” in their purchase. So a “good” product will likely appeal more than one that is merely “not bad.” Given more time, consumers are more likely to seek goods and services that promise positive outcomes — namely, the perfect gift.