Staples Names New Chief Marketing Officer
Staples has a new chief marketing officer. Michelle Bottomley has been appointed as the office supplies retailer’s CMO, and will be responsible for helping to promote the company’s pivot to focusing on its North American delivery business.
Prior to joining Staples, Bottomley was global chief marketing and sales officer at the human capital firm Mercer, where she helped significantly grow revenue through world-class branding, demand generation and data-driven digital experiences that integrated marketing and sales. Earlier in her career, she was CMO for Barclaycard, one of the top-five global credit card companies. Bottomley's 10-year career at Ogilvy & Mather included the significant growth of Ogilvy’s consulting organization and culminated in her role as COO of Ogilvy’s flagship office in New York.
“Her strong background in business-to-business marketing, including working closely with and leading sales teams, and deep expertise in digital marketing will be critical as we transform Staples to be a solutions provider for businesses,” said Shira Goodman, CEO of Staples.