Sleep Country Breaks Down Resistance With Email Drip Campaign
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Paul Bobnak
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The fifth and final email wraps it all together. The prospect may be comfortable now with buying (thanks to the other emails in the series), but keeping that investment safe "from any mishaps or spills that may occur" is a valid concern. To address it, and "create a healthy environment" for one's family, a link to a section of the website on mattress protection options is provided.
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Paul Bobnak
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