Sleep Country Breaks Down Resistance With Email Drip Campaign
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Paul Bobnak
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Pillows and sheets aren't mere accessories to Sleep Country, they're essential elements for quality sleep, and the focus of the third and fourth emails, respectively. As with the previous emails in the series, both have blocks of text underneath a picture, with links to the website with more benefit-laden copy that attempts to match the prospect with the right products for their sleep style and personal preferences.
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Paul Bobnak
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