Six Transitional Print Catalogs Tips for a Digital Age

1. Create a collaborative relationship between catalog publisher and printer. Establish a dialog, allowing you to agree on solutions such as online tools to maximize workflow efficiencies, Milner says. Such conversations can help implement these tools with ease.

2. Choose a flexible and innovative printer. Find a printer that’s willing to work with you and can manage change effectively. This is helpful when a printer needs to be contacted at the last minute to communicate changes, additions and deletions.