Simplifying the Complex Process of Data Integration, Part 3

• the margin for the attachment should generally be higher than the core product;
• distinguish between required and optional attachments to avoid customers buying products that are “unusable” when received (e.g., electronic toys without batteries, flat-screen TVs without cables); and
• offer online coupons to trigger discounts across brands, categories, campaigns, etc.

After-Sale Service
Collect the whole view of the product when capturing product-level data, including after the initial purchase, Rodrigue said. Examples of this include the following: