Simplifying the Complex Process of Data Integration

“The data must be relevant and actionable,” he stressed. “What worked five years ago isn't going to work today.”

Vital vs. Nice to Have
The key to the successful use of data for increased profits is proper collection and management, Holody said. And critical to the collection of data is determining what's vital to your business vs. what's nice to have. One problem that PalmBeach Jewelry has dealt with is having too much data — in particular, data that it couldn't act upon.