Simplifying the Complex Process of Data Integration

This week's coverage of the event, which will be the first installment of a multipart series, focuses specifically on Holody's presentation. Check back in future issues for a recap of Rodrigue's presentation.

Inventory Control
Managing the data associated with its 8,000-plus items and 35,000 SKUs is a burdensome task for PalmBeach Jewelry. What's more, the company maintains all systems and databases in-house. This data crosses all product lines (e.g., rings, bracelets, gold, silver, etc.), average order values and marketing channels (catalog and web). It includes upsell and cross-sell data, sales data, marketing data, merchandising data, and much more, Holody said during his presentation.