Simplifying the Complex Process of Data Integration

It's no secret these days that data is critical for marketers looking to optimize profits. What isn't so readily available is the best ways for retailers to collect and manage their data. In a webinar last week from All About ROI, Good Data is Good Business!, sponsored by Stibo Systems, two retailers — Timothy Holody, COO of Seta Corp., parent company of multichannel jewelry marketer PalmBeach Jewelry, and Simon Rodrigue, associate vice president of e-commerce for Sears Canada — discussed how their companies make the most of their data. (To access the webinar on-demand, click here.)