Silos? What Silos?
Do you have separate e-commerce and print catalog marketing divisions or are they both in the same department?
Since this past January, by how much have you been able to cut your overall cost of doing business in light of the May postage increase?
(9%) 21% or greater
(36%) Costs have gone up
Holiday Season Hiring
How will your holiday season (or other peak season) hiring compare to last year?
(25%) We intend to hire more part-timers in our fulfillment center
(0%) We’ll hire fewer part-timers
(75%) We’ll hire about the same
Have you joined, or are you planning to join, the recently formed American Catalog Mailers Association?
(63%) I don’t know what it is
Do you do any business with foreign customers?
(40%) Yes, we mail catalogs abroad and aggressively market to foreign customers
(10%) Yes, though Canada is as far as we go
(25%) Yes, but only when the orders trickle in on our Web site or our toll-free line
(10%) No, we don’t accept any orders from outside of North America
(15%) No, we don’t accept any orders from outside the U.S.
Postal Rate Increase
What changes have you made in your catalog make-up and plans so far to offset the May 14 postage increase?
(0) We switched to a lighter catalog paper weight
(17%) We reduced the trim-size of our catalog
(0) We found some co-mailing opportunities
(17%) We did all of the above
(67%) We’ve done nothing yet
How well capitalized is your catalog/multichannel company right now?
(67%) We have plenty of capital to run our daily operations
(22%) We’re just barely at breakeven and will likely need to get more capital soon
(11%) We’re undercapitalized and are seeking one or more investor