Show Me the Numbers; Better Yet, I’ll Show You

Silos? What Silos?
Do you have separate e-commerce and print catalog marketing divisions or are they both in the same department?
(35%) Separate
(65%) Together

Cost Cuts
Since this past January, by how much have you been able to cut your overall cost of doing business in light of the May postage increase?
(45%) 0-5%
(0%) 6-10%
(9%) 11-20%
(9%) 21% or greater
(36%) Costs have gone up

Holiday Season Hiring
How will your holiday season (or other peak season) hiring compare to last year?
(25%) We intend to hire more part-timers in our fulfillment center
(0%) We’ll hire fewer part-timers
(75%) We’ll hire about the same

Joining ACMA?
Have you joined, or are you planning to join, the recently formed American Catalog Mailers Association?
(22%) Yes
(15%) No
(63%) I don’t know what it is

International Business
Do you do any business with foreign customers?
(40%) Yes, we mail catalogs abroad and aggressively market to foreign customers
(10%) Yes, though Canada is as far as we go
(25%) Yes, but only when the orders trickle in on our Web site or our toll-free line
(10%) No, we don’t accept any orders from outside of North America
(15%) No, we don’t accept any orders from outside the U.S.

Postal Rate Increase
What changes have you made in your catalog make-up and plans so far to offset the May 14 postage increase?
(0) We switched to a lighter catalog paper weight
(17%) We reduced the trim-size of our catalog
(0) We found some co-mailing opportunities
(17%) We did all of the above
(67%) We’ve done nothing yet

Your Finances
How well capitalized is your catalog/multichannel company right now?
(67%) We have plenty of capital to run our daily operations
(22%) We’re just barely at breakeven and will likely need to get more capital soon
(11%) We’re undercapitalized and are seeking one or more investor