Show Me the Numbers; Better Yet, I’ll Show You
Product Sourcing
From which country or region do you source the majority of your products?
(44%) Far East
(33%) U.S.
(0%) Europe
(22%) Another region
Catalog/Web Holiday Season Budgeting
How do your holiday 2007 season print and Web marketing budgets differ from holiday ’06?
(33%) Allocating more money on Web marketing, less on print catalog mailings
(11%) Allocating more on print, less on Web
(44%) Allocating more on all marketing channels
(0%) Allocating less on all marketing channels
(11%) No change from last year
What Others Do
Who do you pay closest attention to?
(53%) My closest competitors
(35%) Any and all multichannel marketers
(0%) Just the financials of the public companies
(12%) Nobody in particular
Free S&H
Have you ever run a free shipping & handling promotion?
(40%) Yes, and it worked great
(26%) Yes, but it worked out marginally at best
(14%) Yes, but it failed miserably
(14%) No, but would like to try it
(5%) No, and I have no desire to try it
RE: Do-Not-Mail
There’s momentum building among states for “Do-Not-Mail” legislation, similar to the “Do-Not-Call” law. Following just four states last year, 15 states this year have introduced proposals for “Do-Not-Mail” legislation. How does that strike you?
(0%) I’ve contacted my congressman
(24%) I’ve been in touch with my trade associations
(12%) I’ll let others deal with it
(12%) I doubt anything will become of it
(53%) I wasn’t aware of it
Sales Recap
The year is two-thirds over. How are your sales this year compared to your original projections?
(6%) Well ahead
(29%) Slightly ahead
(24%) Right on plan
(41%) Slightly below
(0%) Missing our projections badly
Web Site Renovations
How long has it been since you performed a major overhaul on your Web site?
(64%) 0-2 years
(14%) 3-5 years
(14%) We’re long overdue
(7%) We’ve never needed to overhaul it
