Show Me the Numbers; Better Yet, I’ll Show You

Your Conference Attendance
On an overall staff-wide basis, what are your company’s plans for attending this year’s catalog/multichannel-related conferences, compared to last year?
(20%) We’re sending more people to conferences
(70%) We’re sending fewer people to conferences
(10%) No change from last year

Postal Preparation
If the postal rate increase is enacted in May with the rates recommended by the Postal Regulatory Commission, how prepared is your company financially?
(5%) Very prepared
(71%) Working up an aggressive cost-cutting plan right now to make this work
(24%) Totally unprepared; we have no idea what we’ll do

Budgeting 2007
By how much are you changing your budget for paid search this year compared to last year?
(75%) Increasing 1 percent to 10 percent
(0%) Increasing 11 percent or greater
(25%) Same as last year
(0%) Less than last year’s level

Holiday 2006 Order Curves
Compared to holiday 2005, did the majority of your holiday 2006 orders come in:
(27%) earlier
(36%) later
(36%) within the same time period

Holiday Gift Card Sales
Compared to holiday 2005, how many gift cards have you sold this holiday season?
(25%) More
(25%) Fewer
(25%) About the same amount
(25%) We don’t offer gift cards

Sales Forecast
What is your sales projection for Holiday 2006 compared to last year?
(50%) up 0% - 10%
(13%) up 11% - 20%
(13%) up 21% or greater
(13%) flat
(13%) down

Postal Prep
Are you preparing for the 2007 postal rate increase?
(80%) yes
(20%) no

Holiday Promotions
With regard to holiday season promotions, this year will you run:
(46%) more than last year
(8%) fewer
(46%) the same

Holiday Catalog Circ
How, if at all, will your holiday season catalog circulation levels change?
(43%) mailing more catalogs than last year
(14%) fewer
(43%) the same

Private Label Offerings
Next year, the portion of private label products offered in your catalog and Web site (as a whole) will be...
(0%) more
(0%) less
(100%) about the same