Your Conference Attendance
On an overall staff-wide basis, what are your company’s plans for attending this year’s catalog/multichannel-related conferences, compared to last year?
(20%) We’re sending more people to conferences
(70%) We’re sending fewer people to conferences
(10%) No change from last year
If the postal rate increase is enacted in May with the rates recommended by the Postal Regulatory Commission, how prepared is your company financially?
(5%) Very prepared
(71%) Working up an aggressive cost-cutting plan right now to make this work
(24%) Totally unprepared; we have no idea what we’ll do
By how much are you changing your budget for paid search this year compared to last year?
(75%) Increasing 1 percent to 10 percent
(0%) Increasing 11 percent or greater
(25%) Same as last year
(0%) Less than last year’s level
Holiday 2006 Order Curves
Compared to holiday 2005, did the majority of your holiday 2006 orders come in:
(36%) within the same time period
Holiday Gift Card Sales
Compared to holiday 2005, how many gift cards have you sold this holiday season?
(25%) About the same amount
(25%) We don’t offer gift cards
What is your sales projection for Holiday 2006 compared to last year?
(50%) up 0% - 10%
(13%) up 11% - 20%
(13%) up 21% or greater
Are you preparing for the 2007 postal rate increase?
With regard to holiday season promotions, this year will you run:
(46%) more than last year
(46%) the same
Holiday Catalog Circ
How, if at all, will your holiday season catalog circulation levels change?
(43%) mailing more catalogs than last year
(43%) the same
Private Label Offerings
Next year, the portion of private label products offered in your catalog and Web site (as a whole) will be...
(100%) about the same