Sentiment Data Gave Retailers an Inside Edge for Back-to-School Timing and Promotions
Customize the Message for the Purchase Channel
In 2013, social sentiment research tracked more chatter around in-store purchases than online purchases. In 2014, the in-store chatter proportionally decreased, with 50 percent of shoppers purchasing online. The research also showed a 13 percent increase in online shopping from 2013 to present. If this trend continues, online shopping is set to outpace in-store shopping in 2015.
Matt Laukaitis is the Executive Vice President and Global General Manager of SAP’s Consumer Industries organization and is responsible for the team’s people and business strategies, solutions portfolio, partner ecosystem, performance, and customer success. Â
Since joining SAP as an account executive in 2004, Matt has held a variety of positions of increasing responsibility, and prior to his current role served as Senior Vice President and Managing Director of SAP’s Consumer Industries in North America. Along the way, he has been fortunate to work with a tremendous team of dedicated professionals helping SAP’s customers with their digital transformation into an intelligent enterprise for measurable outcomes.
Prior to SAP, Matt worked in sales and sales leadership positions at IONA Technologies, Netfish (IONA Technologies), RR Donnelley, and Apple.Â