Sentiment Data Gave Retailers an Inside Edge for Back-to-School Timing and Promotions
We all know the importance of data for improving store performance, but retailers often don't have the time or tools to collect, analyze and apply findings. Luckily, SAP's annual back-to-school social sentiment research gave retailers an inside edge when it came to planning and executing based on how shoppers "feel" about decisions retailers make during important times of the year.
Matt Laukaitis is the Executive Vice President and Global General Manager of SAP’s Consumer Industries organization and is responsible for the team’s people and business strategies, solutions portfolio, partner ecosystem, performance, and customer success. Â
Since joining SAP as an account executive in 2004, Matt has held a variety of positions of increasing responsibility, and prior to his current role served as Senior Vice President and Managing Director of SAP’s Consumer Industries in North America. Along the way, he has been fortunate to work with a tremendous team of dedicated professionals helping SAP’s customers with their digital transformation into an intelligent enterprise for measurable outcomes.
Prior to SAP, Matt worked in sales and sales leadership positions at IONA Technologies, Netfish (IONA Technologies), RR Donnelley, and Apple.Â