Matthew Laukaitis

Matthew Laukaitis

Matt Laukaitis is the Executive Vice President and Global General Manager of SAP’s Consumer Industries organization and is responsible for the team’s people and business strategies, solutions portfolio, partner ecosystem, performance, and customer success.  

Since joining SAP as an account executive in 2004, Matt has held a variety of positions of increasing responsibility, and prior to his current role served as Senior Vice President and Managing Director of SAP’s Consumer Industries in North America. Along the way, he has been fortunate to work with a tremendous team of dedicated professionals helping SAP’s customers with their digital transformation into an intelligent enterprise for measurable outcomes.

Prior to SAP, Matt worked in sales and sales leadership positions at IONA Technologies, Netfish (IONA Technologies), RR Donnelley, and Apple. 
The Future of Retail: 3 Insights for 2024

For retailers, consumers are, and always have been, the beating heart of business success. In today’s world of ample choice for customers, this vitality is at an all-time high. Consumer buying power is higher than ever as is the importance of building loyalty and trust among them. Retailers know it's crucial to anticipate customer needs…

Sentiment Data Gave Retailers an Inside Edge for Back-to-School Timing and Promotions

An important task for retailers is to balance availability and promotion of stock without sacrificing service. Without access to data from previous years or insight into shopper sentiment, however, it's challenging to make adjustments that can drive improvements for future years. Sales data can tell part of the story, but customer sentiment helps fill in the "softer" metrics that numbers alone just can't provide.

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