Check it Out: Sears Uses Crowdsourcing for Tech Innovation

"We came to the Startup + Developer Challenge with a desire to build something that successfully drives engagement and sales for Sears," said Team Omega Ortega Founder Tom Ortega, in a Sears' press release. "After hearing from the Sears' team, we came up with the app idea on Saturday morning. Our small team was then able to execute on this idea in under 36 hours. Building mobile apps quickly is what we do."