Why Context-Aware Marketing is the Key to Mobile Success
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Rob Mullen
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The future of shopping rests on a few incontrovertible facts: social media is here to stay, the average consumer is mobile, increasingly local and probably female. Chief marketing officers need the technology that perfectly connects them with this developing demographic. An actual mobile strategy does this. With big data capabilities, it's now possible to collect, store, analyze and manipulate an unprecedented volume of data in fractional amounts of time. Match that with a relevant and real-time messaging platform and you can achieve true context-aware marketing, wherever the customer may be.
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